If you are a pet owner or manage your own business in the pet industry one thing is for certain: You know the pet industry is a goldmine. With new technology and advances in care for pets, there is no sign of the industry slowing down anytime soon.
Pet owners want the best for their loved companions. And pet industry businesses want to make sure they are capitalizing on the latest market trends. Are you staying up to date with the latest trends? We can help.
We’ve put together a list of the latest trends to help you care for your pet or your business. Stay on top of these new trends and you’ll be getting the best for your pet or businesses:
1. The Pet Industry Goes Natural
It’s tough to underestimate the organic and natural food markets. In the United States alone organic food sales represent an annual spend of more than $40 billion.
But the new frontier in pet care is a drive toward natural foods as well. The global pet food market is expected to be over $70 billion by the end of 2017.
And much of that growth could be due to natural foods for pets. There are a number of trends in the pet food industry alone. These include clean labels, a healthy focus, and fewer processed foods.
Pet owners want the same focus on health and wellness for their companions as they do for themselves. Businesses need to be aware of this trend and make sure to cater to the health food desires of their pets and owners.
2. Mobile Grooming
With software apps, virtual businesses, and an increased focus on client satisfaction it’s no wonder that mobile pet grooming is set to explode.
You can hire a car through Uber. You can order grocery delivery online. Why shouldn’t pet grooming be just as easy?
Americans will spend over $5.4 billion on pet boarding and grooming in 2017. Teeth cleaning for pets is another aspect of this trend. What could be easier than setting appointments, processing payments, and handling the business of grooming with a smartphone or iPad?
With technology support, mobile grooming can exceed the standards of traditional grooming and offer ease and convenience. Plus, business owners can equip their mobile enterprise with other aspects of the latest trends. You’ll be cross-marketing services on the road in 2017 with mobile grooming.
3. Pet Photography
We all know that Americans love selfies. But coming in at a close second is how much we love photographs of our pets.
Pet photography is one of the newest pet trends. It takes our love for pet photography and places it in the hands of the professionals. Pet owners want to see their loved companions in the best light.
The best pet photographers love animals, have a great sense of style, know the market, and can handle pets to get the best results. With some photographers charging $150 per session there is a lot of opportunity for revenue and income in the pet photography industry.
Plus, industry professionals can leverage their grooming, dog walking, or pet care business to include pet photography. The best photographers have their own marketing embedded into their work. Just think, every pet owner who shares a photo you’ve created will be doing your advertising for you!
4. Loving the Luxury
With all the attention to photography, great food, and mobile solutions the focus on luxury should come as no surprise to observers of the pet industry.
From high-quality food to boarding solutions and retail products there is a growing trend toward luxury in pet care.
High-end pet services are one of the many areas of the pet industry that is seeing significant growth.
Pet massages, spas, spray color, and limo rides are among the services pet owners are willing to pay for. Luxury isn’t just in the pampered experience though. Pet owners are investing in luxury goods and collars for their companions.
Leather, jewels, and custom designs are all trends in dog collars. Pet owners want luxury in goods and experience for their loved pets.
5. Technology Trends
When is the last time you went anywhere without your smartphone? Well, pet owners want the same technology benefits for their companions as they have for themselves.
Technology allows owners to monitor the behavior of their pets. It also lets them stay connected to their companions.
There are monitoring tools like Fitbark that let owners get to know their pets even better through technology. In addition, many of us are aware of GPS positioning services that let us locate our pets.
6. Pet Waste Removal
The best industry trends address the needs and desires of owners. And what more can owners ask for than an easy solution to the worst part of dog ownership?
One of the fastest growing trends in pet care is pet waste removal. One company grew from a $150 initial investment to a business with just under $9 million in annual revenue. This company now operates in 24 states. Removing pet waste is a trend that allows owners to focus on enjoying their pet.
They let service providers deal with the headaches of waste removal.
Get Easy Access To The Goldmine!
Once you realize the amount of opportunity with the pet industry the only question is how to make the most of it.
With the right tools, processes, and technology you can watch your revenues soar when servicing pets. As long as you have the right tools you can make the most of the pet industry goldmine.
123Pet Software Can Help
123Pet Software offers the best tools to help companies in the pet service industry succeed. Our inventive technologies can help you enhance the client experience and manage all aspects of your business.
Don’t just take our word for it. Sign up for your free trial and see for yourself. You can organize appointments and employee schedules, process payments, go mobile, and more. You’ll get everything you need at prices you can afford.
Click here now to start your 30-day free trial and start growing your business today.